More qualified pipeline in 100 days.
We help B2B companies generate more qualified pipeline by improving the efficiency of the sales motion they already have.
Activity is not the problem. Operating leverage is.
Most teams already have the tools, the data and the people they need. What is missing is a disciplined way of choosing the right accounts, acting at the right time, and turning outreach into measurable qualified pipeline.
Effort spent on weak fit accounts
Reps lose hours to list building and research on accounts that were never likely to convert. The activity looks healthy while the pipeline does not.
Leaders working without visibility
Founders and sales leaders cannot see where time, money and opportunities are being lost, so decisions get made on instinct rather than evidence.
A rising cost per opportunity
Another rep or another tool adds cost long before it adds output. Pipeline generation becomes expensive, inconsistent and hard to scale.
The system does the operational work. Your team does the selling.
Repetitive work moves into a coordinated workflow that runs across the tools you already own. Everything that depends on judgment stays exactly where it belongs.
- Account identificationThe right accounts are surfaced from your existing data and prospecting sources, ranked before anyone opens a tab.
- Signal detectionTiming signals are picked up continuously, so outreach happens when something has genuinely changed.
- Research and preparationContext, angles and draft messaging arrive ready for a seller to review, sharpen and send.
- Routing and follow upEvery opportunity reaches the right person with the right next step, and nothing sits waiting.
- CRM hygiene and reportingRecords update themselves and leadership gets one weekly view of what is working and what is not.
6 Commitments We Hold To.
They shape every engagement, and they are the reason the result at day 100 is a comparison rather than a claim.
Simplify before automating
Duplicated tools and manual rekeying go first. The right answer is usually to use less of what you already own, far better.
Measured from day zero
We establish a baseline before anything changes. Without it, any improvement claimed at the end is just an opinion with a chart attached.
Built on your stack
Your CRM, your data sources, your outreach tools. Nothing is ripped out, and nothing is introduced without a reason you would defend to your board.
Judgment stays human
Qualification, relationships, negotiation and closing remain with your team. The system prepares the ground and never takes the meeting.
A fixed 100 day horizon
Long enough to change how a team operates, short enough that the result still matters to the quarter you are in.
One operating rhythm
A single weekly cadence for prioritisation, review and improvement, so the new way of working holds after we step back.
We do not add to your stack or your headcount. We make the sales motion you already have measurably more efficient, and we show the number that proves it.
Clarity, before anything else.
See where your pipeline is actually being lost.
The first conversation is a short review of your current motion and where the leverage is most likely to sit.
100 days, 6 steps, 1 KPI at the end.
The method is deliberately unglamorous. We measure first, simplify what exists, automate what never needed a person, and prove the difference against your own starting point.
Evidence first, enthusiasm second.
Most go to market projects begin with a new tool and end with an argument about whether it helped. We start at the other end. Before a single workflow changes, we put a number on where your sales motion is losing time, money and opportunities, and we agree how that number will be measured again in a hundred days.
Everything that follows is judged against that baseline. It keeps us honest, it keeps the work focused on the constraints that actually bind, and it means leadership never has to take an improvement on trust.
We measure
Before anything changes we find where time, money and opportunities are being lost across the CRM, the data, the tools, account research, prioritisation, outreach preparation, routing and follow up. The output is a baseline everyone signs off on, including a starting cost per qualified opportunity.
We connect and simplify
Your CRM, sales data, prospecting sources, outreach tools, calendar and reporting are joined into one coordinated workflow. Where two tools do the same job, one of them goes. Where information is rekeyed by hand between systems, it stops being rekeyed by hand.
We automate the repetitive work
Research, prioritisation, outreach preparation, routing and CRM updates move into the system. This is the work that quietly consumes a seller's week while never once requiring their judgment, and it is the fastest capacity you can recover without hiring.
We keep people responsible for judgment
Qualification, relationships, conversations, negotiation and closing stay with your team. They see everything the system has prepared, they can change it, and they can overrule it. Nothing reaches a prospect that a person has not chosen to send.
We run and improve the operation
We do not hand over a diagram and wish you luck. We operate the new motion alongside your team through a weekly rhythm of prioritisation, review and adjustment, so that improvements compound instead of fading once the initial enthusiasm passes.
We compare against the baseline
At day 100 we set cost per qualified opportunity against the number recorded at the start, using the same definitions agreed at the beginning. Leadership sees plainly whether the operation now produces more qualified pipeline without new headcount and without new tools.
Start with the measurement.
The first step is a review of your current motion. You will leave it knowing where the leverage sits, whether or not you work with us.
One coordinated workflow across the stack you already own.
A GTM operating architecture, built for B2B companies that want more qualified pipeline without adding headcount or buying more sales tools.
Your tools, finally working as one motion.
Nothing here is new software. The system sits across what you already run and gives it a single, coordinated flow of work.
CRM
The single record of truth, kept clean without manual upkeep.
Sales data
Historic performance and account history, made usable rather than archived.
Prospecting sources
The lists and databases you subscribe to, filtered down to what fits.
Outreach tools
Sequencing and sending, fed with prepared context instead of blank templates.
Calendar
Meetings booked, confirmed and reported without anyone chasing.
Communication channels
Email and internal messaging, so alerts land where the team already works.
Enrichment and verification
Contact and account detail checked before it reaches a sequence.
Reporting layer
One weekly view of the motion, built from the same definitions every time.
The heavy operational work, handled.
These are the nine jobs the system carries so that your team can spend its week in conversations rather than in tabs.
Account identification
The accounts most likely to fit are surfaced from your own data and prospecting sources, before anyone starts building a list by hand.
Signal detection
Changes worth acting on are picked up continuously, so timing stops being a matter of luck or of who happened to check.
Prioritisation
Every account and every task arrives ranked, so the first hour of the day goes to the highest value work rather than to deciding what it is.
Research
Account and contact context is gathered and summarised in advance, in the shape your team actually uses when preparing a conversation.
Message preparation
Relevant angles and draft messaging are ready for review. A person still decides what is worth saying and whether it goes out.
Routing
Enquiries, replies and opportunities reach the right owner immediately, with the context attached and the next step already defined.
CRM hygiene
Activity, stages and account detail update themselves, so the pipeline you review on Monday reflects what actually happened last week.
Weekly reporting
One consistent view of volume, conversion, cost and where the motion is leaking, produced without anyone assembling a spreadsheet.
Performance improvement
What worked is reinforced and what did not is retired, week by week, so the operation gets sharper rather than simply older.
The commercial work stays with your team.
Commercial judgment, conversations, relationships, qualification, negotiation and closing remain entirely with your sellers. The system exists to put them in front of the right person, at the right time, properly prepared. It does not form a view about a deal, and it never speaks on your behalf without someone choosing to send.
Built for the stack you already have.
Tell us what you run today and we will tell you honestly where the leverage sits in it.
One problem, understood properly.
We work with B2B companies that already sell, already have a stack, and are being asked to produce more pipeline without producing more cost.
Founder led sales teams
The founder is still the best seller in the business and, increasingly, the bottleneck in it. We take the operational work off the top of the week so that time goes into conversations rather than list building.
SDR and BDR teams
The people carrying the top of the funnel, whatever the size of the team. They receive prepared accounts, live signals and ready context, so the day goes into outreach and calls rather than research tabs.
Sales leaders under efficiency pressure
You are being asked to improve revenue efficiency rather than simply add cost. We give you a measured baseline, a clear operating rhythm, and a number you can put in front of a board.
Teams with no revenue operations function
Nobody owns the plumbing between the CRM, the data and the tools, so it quietly decays. We connect it, simplify it, and leave behind an operation your team can actually run without us.
We are not the right answer for everyone.
Working on one problem is a choice we make on purpose. It means we recognise your constraints before you describe them. It also means we will tell you when we are the wrong fit, which is usually the case if you have not yet found a repeatable motion, if your CRM is not genuinely in use, or if the honest answer is that you need another closer rather than better leverage.
Find out whether this fits your team.
Thirty minutes on your current motion is usually enough for both of us to know.
Get in touch.
Tell us a little about your sales motion and what you are trying to move. We reply personally and arrange a time that suits your team.
By email
hello@pipelinehive.com
Every enquiry gets a reply from a person.
A thirty minute review
A short working call on your current motion,
with no deck and no obligation to continue.
In confidence
Anything you share about your pipeline, your stack
or your numbers stays between us.
No pitch and no product demonstration. We ask how you generate pipeline today, where it slows down, and what it currently costs you. If we are not the right fit, we will say so on the call.
Thank you. Your message has reached us.
We will reply personally to arrange a time that suits your team.
Privacy Policy
How PipelineHive collects, uses and protects personal information, in line with Irish and European data protection law.
Last updated June 2026
This Privacy Policy explains how PipelineHive collects, uses and protects personal information, and the rights available to you under the General Data Protection Regulation (Regulation (EU) 2016/679) and the Irish Data Protection Act 2018. Please read it together with our Cookies Policy.
1.About this policy
This policy applies to the processing of personal information for which PipelineHive acts as a controller. It describes the information we collect, the purposes for which we use it, the legal bases on which we rely, and the rights you may exercise. We may revise this policy from time to time, and the current version is always available on our website. The date at the top of this page shows when it was last revised.
2.Who we are
PipelineHive ("we", "us", "our") is based in Ireland and works with business to business companies on the efficiency of their sales operations. For the purposes of data protection law, we are the controller of the personal information described in this policy. You can reach us at hello@pipelinehive.com, and our full registered details are available on request.
3.When we act as a controller, and when as a processor
We act as a controller for the personal information described in this policy, such as information about visitors to our website, those who contact us, the representatives of the companies we work with, and our suppliers and partners.
Separately, when we deliver our services to a client, we handle personal information contained in that client's systems and records, including customer relationship management data, prospect and account records, and sales communications. In that situation the client is the controller and we act as its processor, processing the information only on the client's documented instructions and under a written agreement. Those arrangements are set out in our Data Processing Agreement.
4.The information we process, and why
What we process, and the basis on which we do so, depends on your relationship with us. The main situations are set out below.
4.1 Visitors to our website
Purpose. To operate, secure and maintain our website, and to confirm that it is functioning correctly.
Personal data. Limited technical information processed by our hosting and service providers, such as your internet protocol address and basic details about your device and browser.
Legal basis. Our legitimate interest in providing a safe, reliable and properly functioning website.
Retention. For no longer than necessary for security and operational purposes.
4.2 People who contact us or book a review
Purpose. To respond to your enquiry, to arrange and hold a conversation, and to keep a record of our correspondence.
Personal data. Your name, your company, your work email address, any scheduling details if you book a call, and the content of your message and our correspondence.
Legal basis. Your consent, our legitimate interest in responding to those who contact us, and, where relevant, taking steps at your request before any engagement.
Retention. Up to 24 months after our last contact, unless an engagement begins, in which case the relevant records are kept for the duration of the relationship and for any period afterwards required by law.
4.3 Representatives of clients and prospective clients
Purpose. To communicate with you, to provide and manage our services, and to administer our relationship, including any agreement and invoicing.
Personal data. Name, professional role, business contact details, and information relevant to our engagement.
Legal basis. The performance of our agreement with your company, our legitimate interest in managing and developing our professional relationships, and compliance with our legal obligations.
Retention. For the duration of the relationship and for any period afterwards required by law.
4.4 Suppliers and partners
Purpose. To manage our relationship with you, to receive services, and to meet our administrative and legal obligations.
Personal data. Name, professional role, business contact details, and information relevant to the relationship.
Legal basis. The performance of our agreement with you and our legitimate interests in managing our suppliers and partners.
Retention. For the duration of the relationship and for any period afterwards required by law.
5.Our legal bases
Where we rely on legitimate interests, we first consider whether our interest is proportionate to the purpose, take account of your reasonable expectations, and balance our interest against your rights and freedoms. Where we rely on consent, you may withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
6.Sharing your information
We do not sell your personal information, and we do not share it except as needed for the purposes described in this policy. Where we share information, we put appropriate agreements in place. Your information may be shared with the following recipients.
- Service providers who process information on our behalf, including our website host, our enquiry form provider (Formbold), our scheduling provider (Cal.com), Google (for typography and related website services), providers of artificial intelligence services that support our work (such as Anthropic and OpenAI), and the workflow automation platform that moves information securely between our tools.
- Our professional advisers, such as lawyers, accountants and insurers, where necessary.
- Regulators, courts and other authorities, where we are required to do so by law or in response to a lawful request.
- A successor or acquirer, in connection with any reorganisation, merger or sale of our business, subject to appropriate protections.
When we act as a processor for a client, the engagement of these providers is governed by our Data Processing Agreement, and a current list of the providers we use in that capacity is available on request.
7.International transfers
Some of our providers may process personal information outside the European Economic Area. Where they do, we take steps to ensure an appropriate level of protection, for example by relying on an adequacy decision of the European Commission, or by putting in place Standard Contractual Clauses adopted by the European Commission, together with any additional measures required.
8.How long we keep your information
We keep personal information only for as long as necessary for the purpose for which it was collected, and to meet any legal or regulatory requirement. When information is no longer needed, it is securely deleted or anonymised.
9.Security
We take appropriate technical and organisational measures to protect personal information against loss, misuse and unauthorised access, including access controls, encryption and confidentiality obligations for our personnel. The measures we apply when processing personal information on behalf of a client are described in the security appendix to our Data Processing Agreement. No method of transmission over the internet is entirely secure, but we work to safeguard your information at all times.
10.Your rights
Under data protection law you have the right to do the following.
- Request access to the personal information we hold about you.
- Request correction of information that is inaccurate or incomplete.
- Request erasure of your information in certain circumstances.
- Request that we restrict our processing in certain circumstances.
- Object to processing carried out on the basis of legitimate interests.
- Request the transfer of your information to you or another party, in a structured, commonly used and machine readable format, where applicable.
- Withdraw your consent where processing is based on consent.
To exercise any of these rights, please contact us at hello@pipelinehive.com. We may need to confirm your identity before responding, and we will respond within the timeframes set by law. If you have a concern, we ask that you contact us first so that we can try to resolve it. You also have the right to lodge a complaint with the supervisory authority in Ireland.
Data Protection Commission
21 Fitzwilliam Square South, Dublin 2, D02 RD28, Ireland
www.dataprotection.ie
11.Automated decisions and artificial intelligence
We do not make decisions about you through this website that are based solely on automated processing and that produce legal or similarly significant effects. Where we use tools, including artificial intelligence services, in the course of delivering our services to a client, those tools prepare and organise work and remain subject to human oversight. Commercial judgment, qualification and outbound communication remain the responsibility of the client's own team. We use such tools in a manner consistent with the General Data Protection Regulation and the EU Artificial Intelligence Act (Regulation (EU) 2024/1689).
12.Children
Our website and services are intended for business users and are not directed at children. We do not knowingly collect personal information from children.
13.Changes to this policy
We may update this policy from time to time to reflect changes in our practices or in the law. The date at the top of this page indicates when it was last revised.
14.Contact
For any question about this policy or your personal information, please contact us at hello@pipelinehive.com.
Cookies Policy
How this website uses cookies and similar technologies, and the choices available to you.
Last updated June 2026
This Cookies Policy explains how the PipelineHive website uses cookies and similar technologies, in line with the Irish ePrivacy Regulations (S.I. No. 336 of 2011) and the General Data Protection Regulation. It should be read together with our Privacy Policy.
1.Why this policy
We are responsible for the use of cookies and similar technologies on our website and for the processing of any personal information connected with them. This policy tells you what we use, why we use it, and the choices available to you. We may amend it from time to time, for example to reflect new features, so we recommend that you review it on occasion.
2.What cookies are
A cookie is a small text file placed on your device when you visit a website. Cookies are widely used to make websites work, to keep them secure, and to remember preferences. Similar technologies, such as local storage, pixels and server logs, can serve comparable purposes. In this policy we refer to all of them as cookies.
3.Our approach
We keep our use of cookies to a minimum. At present, the website uses only what is strictly necessary for it to operate and remain secure. We do not currently use advertising or social media cookies, and we do not track your activity across other websites. Any cookie that is not strictly necessary is set only after you have given your consent, through a banner presented when you visit the site.
4.Categories of cookies
4.1 Strictly necessary cookies
These are essential for the website to function properly or to keep it secure. Under the ePrivacy Regulations, cookies of this kind do not require your prior consent, as the site cannot operate correctly without them.
4.2 Functional or preference cookies
These remember choices you make, such as a language preference, to improve your experience. We do not currently use cookies of this kind. If we introduce them, we will do so on the basis described in section 3.
4.3 Analytical or statistical cookies
These help a website owner understand how a site is used, so that it can be improved. Where we use analytics, it is set only with your consent, and you may withdraw that consent at any time.
4.4 Advertising or tracking cookies
These collect information about browsing in order to make advertising more relevant. We do not use advertising or tracking cookies, and we have no intention of doing so.
4.5 Social media cookies
These are set when content is shared through social networks. We do not use social media cookies.
5.Third party services
Some features rely on trusted third party services, which may set their own cookies or process limited technical information when you use them.
- Google Fonts delivers the typography used on the site. Your browser requests these fonts from Google, which may receive your internet protocol address as part of that request.
- Formbold processes your message if you submit the enquiry form.
- Cal.com manages scheduling if you choose to book a review through the external booking page.
These services are provided by separate organisations under their own privacy and cookie policies, and we encourage you to review those policies where relevant.
6.Your consent and how to control cookies
Your consent is not required for strictly necessary cookies. Where we use any cookie that is not strictly necessary, we will ask for your consent before it is set, and you will be able to give or withdraw it for each category. You can also control and delete cookies through your browser settings, and set your browser to alert you when cookies are placed. The exact steps vary by browser, including Chrome, Safari, Firefox and Edge. Please note that restricting essential cookies may affect how parts of the website function.
7.Personal information and your rights
Some information collected through cookies may relate to you and therefore qualify as personal information, in which case our Privacy Policy applies. Your rights as a data subject are set out in that policy.
8.International transfers
Where a third party service processes information outside the European Economic Area, appropriate safeguards apply, as described in our Privacy Policy.
9.Changes to this policy
We may update this policy from time to time. The date at the top of this page indicates when it was last revised.
10.Contact
If you have any question about our use of cookies, please contact us at hello@pipelinehive.com.
Terms & Conditions
The terms that govern your use of the PipelineHive website.
Last updated June 2026
These terms govern your use of the PipelineHive website. By using the site, you accept them. If you do not accept them, please do not use the website. PipelineHive is based in Ireland.
1.These terms and your acceptance
These terms apply to your access to and use of our website. They do not govern the provision of our services, which is the subject of a separate written agreement. We may update these terms from time to time in accordance with section 15.
2.About us
PipelineHive works with business to business companies on the efficiency of their sales operations. The website describes our work in general terms. It is not an offer, and the availability of our services depends on the circumstances of each engagement.
3.No professional advice
The content of this website is provided for general information only. Nothing on the site constitutes legal, financial, tax or other professional advice, and nothing on it creates a professional relationship between you and PipelineHive. You should seek appropriate advice before acting on any information contained here.
4.No guarantee of results
Any figures, timeframes or outcomes described on this website, including references to a hundred day horizon or to changes in cost per qualified opportunity, describe our method and our intent. They are not a guarantee, a forecast or a contractual commitment. Results depend on the client's market, data quality, team, tools and participation. Where we agree measurable targets, they are set out in the relevant engagement.
5.Engagements are governed separately
Where we agree to provide services, those services are governed by a separate written agreement between us and the relevant client, together with our Data Processing Agreement where we process personal information on the client's behalf. In the event of any conflict between these website terms and such an agreement, the separate agreement prevails in respect of the services.
6.Our work and the use of technology
We use a range of tools, which may include artificial intelligence services, to support and improve our work. These tools prepare, organise and route work. They do not replace the commercial judgment of the client's sales team, and they do not communicate with a prospect unless a person has chosen to send. Where artificial intelligence is used in the course of our services, its outputs are subject to human review. We use these tools in a manner consistent with the General Data Protection Regulation and the EU Artificial Intelligence Act (Regulation (EU) 2024/1689).
7.Intellectual property
The website, including its text, design, graphics and marks, is owned by PipelineHive or its licensors and is protected by law. You may view and read the content for your own reference. You may not copy, reproduce, distribute or use it for any commercial purpose without our prior written permission.
8.Acceptable use
You agree to use the website lawfully and not to misuse it. In particular, you agree not to interfere with its operation, attempt to gain unauthorised access to it, introduce anything harmful to it, or use it in any way that could damage or impair the site or the experience of others.
9.Third party links and services
The website may link to external services, such as our scheduling page and our profile on professional networks. We do not control these services and are not responsible for their content or practices. Your use of any third party service is governed by that party's own terms and policies.
10.Availability of the website
The website is provided on an "as is" and "as available" basis. We make reasonable efforts to keep it accurate and available, but we do not guarantee that it will be uninterrupted, error free or current at all times. We may change, suspend or withdraw all or part of the website at any time.
11.Disclaimers
While we take care in preparing the content of the website, we make no representation or warranty that it is complete, accurate or suitable for any particular purpose. Any reliance you place on the content is at your own risk.
12.Limitation of liability
To the fullest extent permitted by law, PipelineHive will not be liable for any indirect, special or consequential loss, or for any loss of profit, data or opportunity, arising from your use of, or inability to use, the website. Nothing in these terms excludes or limits any liability that cannot be excluded or limited under the laws of Ireland, including liability for death or personal injury caused by negligence, or for fraud.
13.Indemnity
You agree to indemnify us against any loss or claim arising from your misuse of the website or your breach of these terms.
14.Privacy
Our handling of personal information is described in our Privacy Policy and Cookies Policy, which form part of these terms.
15.General and changes to these terms
If any provision of these terms is found to be invalid, the remaining provisions continue in effect. Our failure to enforce any right does not amount to a waiver of that right. These terms, together with the policies referred to in them, form the entire agreement between us in relation to your use of the website. You may not transfer your rights or obligations under these terms without our consent. We may update these terms from time to time, and the date at the top of this page indicates when they were last revised. Your continued use of the website means you accept the current terms.
16.Governing law and jurisdiction
These terms, and any matter arising from your use of the website, are governed by the laws of Ireland. The courts of Ireland have exclusive jurisdiction over any dispute.
17.Contact
For any question about these terms, please contact us at hello@pipelinehive.com.
Data Processing Agreement
How we handle personal information when we process it on behalf of a client.
Last updated June 2026
This Data Processing Agreement (the "DPA") applies where PipelineHive processes personal information on behalf of a client in the course of providing its services. It forms part of our engagement with that client and reflects the requirements of the General Data Protection Regulation (Regulation (EU) 2016/679) and the Irish Data Protection Act 2018.
Introduction
This DPA governs the processing of personal information carried out by PipelineHive ("we", "us", "our") on behalf of a client (the "Client") in connection with the services we provide. Where we process personal information on the Client's behalf, the Client is the controller and we act as its processor. In the event of any conflict between this DPA and the rest of our engagement on matters of data protection, this DPA prevails. The appendices below form part of this DPA.
Definitions
- Applicable Data Protection Law
- The General Data Protection Regulation (Regulation (EU) 2016/679), the Irish Data Protection Act 2018, the ePrivacy Regulations (S.I. No. 336 of 2011), and any other data protection law that applies to the processing.
- Personal Data
- Any information relating to an identified or identifiable natural person that we process on behalf of the Client under our engagement, including data held in the Client's customer relationship management system, prospect and account records, and sales communications.
- Subprocessor
- Any third party we engage to process Personal Data on the Client's behalf in the course of providing the services.
- Services
- The services we provide to the Client, as described in our engagement.
1.Roles and scope
The Client is the controller of the Personal Data and we are its processor. We process Personal Data only for the purpose of providing the services, and only on the Client's documented instructions, including in relation to international transfers, unless we are required to act otherwise by law. If we believe an instruction breaches Applicable Data Protection Law, we will inform the Client.
2.Our obligations as processor
- We process Personal Data only on the Client's documented instructions and for the purposes set out in Appendix A.
- We ensure that the persons authorised to process Personal Data are bound by confidentiality and are appropriately instructed and trained.
- We implement appropriate technical and organisational measures to protect Personal Data, as described in Appendix C.
- We assist the Client, taking into account the nature of the processing, in responding to requests from individuals exercising their rights.
- We assist the Client with its obligations relating to the security of processing, the notification of personal data breaches, data protection impact assessments and prior consultations.
- We make available to the Client the information reasonably necessary to demonstrate our compliance with this DPA.
- We do not sell or share Personal Data, we do not use it to train models on our own account, and we do not use it for any purpose other than providing the services.
3.The Client's obligations
The Client confirms that it has a valid legal basis and all necessary rights, consents and authorisations to provide the Personal Data to us and to instruct us to process it. The Client is responsible for the accuracy and lawfulness of the Personal Data it provides, and for the lawfulness of any outbound communication sent by its own team. The Client should limit what it provides to what is necessary for the services, and should not provide special categories of personal information unless this has been agreed with us in advance.
4.Subprocessors
The Client gives a general authorisation for us to engage subprocessors for the purpose of providing the services. The subprocessors we currently engage are listed in Appendix B. Each subprocessor is bound by a written agreement that imposes obligations no less protective than those in this DPA, and we apply the principle of least privilege, giving each subprocessor access only to what is necessary for its purpose. We remain responsible for our subprocessors. We will inform the Client of any intended change to our subprocessors and give it the opportunity to object on reasonable grounds relating to data protection.
5.International transfers
Where a subprocessor processes Personal Data outside the European Economic Area, we ensure that an appropriate transfer mechanism is in place, such as an adequacy decision of the European Commission or Standard Contractual Clauses adopted by the European Commission under Implementing Decision (EU) 2021/914, together with any additional measures required.
6.Assisting with the rights of individuals
If we receive a request from an individual relating to Personal Data we process for the Client, we will refer it to the Client to the extent permitted by law, and we will assist the Client, by appropriate technical and organisational measures, in responding to it.
7.Personal data breaches
We will inform the Client without undue delay, and where feasible within 72 hours, after becoming aware of a personal data breach affecting the Personal Data we process for the Client. We will provide the information reasonably required to allow the Client to meet its own notification obligations.
8.Audits
We will make available to the Client the information reasonably necessary to demonstrate compliance with this DPA, and we will allow for and contribute to audits, including inspections, conducted by the Client or an auditor it mandates. Audits take place on reasonable prior notice, during normal business hours, in a manner that does not unreasonably disrupt our work, and no more than once a year unless required by a regulator. Audits do not extend to information belonging to our other clients.
9.Return or deletion of personal data
On the expiry or termination of our engagement, we will, at the Client's choice, return or securely delete the Personal Data we hold for the Client, unless we are required by law to retain it. Where we are required to retain Personal Data, we will continue to protect it in accordance with this DPA.
10.Liability
The liability of each party under this DPA is subject to the limitations and exclusions set out in our engagement with the Client.
11.Term
This DPA applies for as long as we process Personal Data on the Client's behalf, and the obligations that by their nature should continue will survive the end of our engagement.
12.Governing law and jurisdiction
This DPA is governed by the laws of Ireland, and the courts of Ireland have exclusive jurisdiction over any dispute arising from it.
Appendix A. Details of the processing
Subject matter. Our provision of services to the Client.
Duration. For the term of our engagement and any period afterwards required by law or agreed with the Client.
Nature and purpose. Processing necessary to improve the efficiency of the Client's sales operation, as described in our engagement. This may include account identification, signal detection, prioritisation, research, message preparation, routing, customer relationship management updates and reporting.
Types of personal data. Business contact details, professional role and employer, account and prospect records, activity and engagement history, the content of sales communications, and meeting records. The Client determines what is made available to us.
Categories of data subjects. As determined by the Client, which may include the Client's customers, prospects and their representatives, and the Client's own personnel.
Appendix B. Subprocessors
We engage the following subprocessors to provide the services. A definitive, current list is available on request, and we update it as our tools change.
| Subprocessor | Purpose | Location and transfer basis |
|---|---|---|
| Cloud hosting provider | Hosting of the website and secure storage of information | European Economic Area where available. Transfers outside the EEA under Standard Contractual Clauses. |
| Workflow automation platform | Connecting the Client's tools and moving information securely between them | Appropriate safeguards under Applicable Data Protection Law. |
| Anthropic | Artificial intelligence services that support research and preparation | Transfers outside the EEA under Standard Contractual Clauses or an adequacy decision. |
| OpenAI | Artificial intelligence services that support research and preparation | Transfers outside the EEA under Standard Contractual Clauses or an adequacy decision. |
| Typography and related website services | Transfers outside the EEA under Standard Contractual Clauses or an adequacy decision. | |
| Formbold | Processing of enquiry form submissions | Appropriate safeguards under Applicable Data Protection Law. |
| Cal.com | Scheduling of calls and reviews | Appropriate safeguards under Applicable Data Protection Law. |
Where the services are delivered inside the Client's own tools, such as its customer relationship management system, prospecting databases or outreach platform, those providers are engaged by the Client and are not our subprocessors.
Appendix C. Security measures
We maintain appropriate technical and organisational measures to protect Personal Data. These include the following.
- Access on the principle of least privilege, granted according to role.
- Multifactor authentication for access to systems that hold Personal Data.
- Encryption of Personal Data in transit, using at least TLS 1.2, and at rest, using AES 256 or an equivalent standard.
- Network protections and the monitoring and logging of access.
- Regular, securely stored backups.
- Confidentiality obligations and security training for our personnel, with background checks where lawful and appropriate.
- Careful selection of subprocessors, each bound by a written agreement.
- Separation of environments and logical separation of each client's information.
- An incident response process, including notification of the Client without undue delay.
- Periodic review and assessment of these measures.
We may update these measures from time to time, provided that the level of protection is not materially reduced. Further detail is available on request.